RedNote (Xiaohongshu) FAQ: Complete Guide 2025

What is RedNote (Xiaohongshu) app and how does it work?

RedNote (also known as Xiaohongshu or Little Red Book) is a Chinese lifestyle-sharing platform that combines social media with e-commerce features. It's similar to Instagram and Pinterest but with integrated shopping capabilities.

Can I use RedNote app on PC or is there a RedNote web version?

The RedNote desktop version is limited and primarily supports Chinese users with China mobile phone numbers. The main experience is through the RedNote mobile app.
The web version (https://xiaohongshu.com) has limited functionality compared to the mobile app.

Why does RedNote app ask for phone number during registration?

In China, phone numbers are commonly used for app registration as email is less popular. Your phone number on RedNote is protected and won't be shared or used for marketing without consent. This is a standard security measure.

Is RedNote app available in US, UK, and other countries outside China?

Yes, RedNote is available internationally, though some features might be limited or different from the Chinese version. The app can be downloaded from both Apple App Store and Google Play Store globally.

How often should I post on RedNote to get more followers?

RedNote values content that is "useful, authentic, and sincere." While posting frequency helps, quality is more important than quantity. For optimal results on RedNote, posting high-quality content 3-5 times per day can be effective.

What type of content is allowed on RedNote app in 2024?

RedNote focuses on lifestyle content. Political content may be flagged for review. The platform emphasizes:

• Lifestyle and daily life sharing
• Fashion and style tips
• Beauty and skincare reviews
• Food and restaurant recommendations
• Travel guides and experiences
• Personal shopping recommendations

How do I gain followers on RedNote?

Focus on:

• Creating high-quality, authentic content that provides value
• Maintaining a consistent posting schedule
• Actively engaging with your audience
• Using relevant RedNote hashtags
• Maintaining high video completion rates
• Following RedNote's content guidelines

How do you make money on RedNote as a content creator?

RedNote creators can earn through multiple channels:

• Brand collaborations and paid promotions
• Direct product sales through RedNote shop
• Setting up an official RedNote store
• RedNote live streaming features

Note: Unlike YouTube, RedNote doesn't offer direct payment for viral posts.

How can brands sell on RedNote?

Brands can register through https://pgy.xiaohongshu.com. While there's no official English version yet, many global brands use the platform to reach Chinese consumers.

What do all the buttons and icons mean on RedNote videos?

• Heart Icon: Like/favorite the post
• Comment Bubble: View or add comments
• Share Arrow: Share the post with others
• Star Symbol: Save/Collect to personal collection
• Chinese Character (收藏): Additional interaction options

Is there a RedNote Creator Center?

Yes, but it requires:

• Official ID verification
• Minimum follower threshold (varies by region)
• Account verification and good standing
• Regular content posting history

Why is most content in Chinese on RedNote?

As a platform originating from China, most content is in Chinese. However, the platform is expanding internationally, and content in other languages is growing.

How to use RedNote app if I don't understand Chinese?

• Built-in content translation features
• Option to post in your preferred language
• English hashtags for content discovery
• International community engagement options
• Auto-translation for comments and descriptions